Use Case Vertuoza → Bulldozer → Le collectif d'experts en marketing & growth

+750

leads generated, doubling the number of leads in one month.

+300k€

of new ARR per month

new acquisition levers activated

The company

Vertuoza is a B2B SaaS software solution specialized in the construction sector, targeting companies with 1 to 50 employees. Vertuoza offers a complete ERP solution to manage all facets of a construction company, including planning, invoicing, plan management and interventions.

Challenge & Objective

Challenge:

Overcoming the glass ceiling of lead generation.
Diversify acquisition channels to avoid relying solely on inbound via Meta and Google.
Improve internal processes to efficiently manage the flow of leads.

Objective:

Development of new acquisition channels :
- Identify and exploit new channels to double the number of leads generated.
- Optimize existing acquisition strategies and channels, mainly Meta and Google.
Strategy and Team Management :
- Review sales processes to improve lead handling and ensure smooth communication with C-levels.

Bulldozer brings serenity to decision-making, while offering a neutral, stimulating view of new ideas. The result is a fresh perspective on the project and its strategies.

What's more, their hybrid model facilitates collaboration with experts on a variety of issues, and brings added flexibility to the project. They have helped us structure our marketing department, expand internationally, and address issues such as SEO, SDR, outbound and inbound.

It's crazy to work with them!

Sébastien Pochet

Strategic Growth Leader

The team

Enguerrand Chalvon Demersay

Co-founder

Pierre-André Patry

SEO expert

Strategy

Diversification of acquisition channels: Exploration and testing of new acquisition channels to complement efforts on Meta and Google.
Optimization of existing channels: Enhance existing Meta and Google campaigns to maximize their effectiveness.
Overhaul of internal processes: introduction of SDRs (Sales Development Representatives) to handle leads, and complete overhaul of sales processes.
Strategy and team management: Setting up processes and effective communication with C-levels for smooth project management.

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Learning

The importance of diversifying acquisition channels so as not to depend solely on inbound strategies.
Value of continuous optimization of existing campaigns to maximize results.
Efficient lead management through well-defined processes and dedicated teams such as SDRs.

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Results

+750 leads generated, doubling the number of leads in one month.
+300k€ of new ARR per month
3 new acquisition levers activated

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100M€+ Generated

300+ Clients

100+ Talents

Cutting-edge Growth Marketing