Teamstarter
+
Bulldozer
B2B
Paid marketing
Growth

Build a growth machine tailored to the startup's goals. (+571 MQL, -13€ CPL)

+62%
leads/m
+15%
qualified leads/m
0,9%
Average CTR (Meta and LinkedIn)

The company

Teamstarter is an innovative company offering a participatory financing platform that gives every employee to the opportunity to fund a project. With a dynamic team of 50 employees, Teamstarter was founded in 2019and recently raised €7 million in 2022.

Challenge & Objective

Teamstarter was facing significant difficulties in generating qualified leads at a reasonable cost. Despite multiple tests on various channels, the results did not meet their expectations. It should be noted that their target audience is exclusively business leaders.

The objective was to generate qualified MQLs and shorten the sales cycle.

Working with Bulldozer Paid has been a way for us to develop new communication avenues, diversify our media channels, and test and refine messages that resonate with our target audience. The teams' great availability is a real strength. In addition to engaging discussions on our goals, our progress reviews are consistently insightful, helping us to find more and more solutions toour primary lead generation challenge. But that's not all! Always proactive in finding solutions, I personally know that I can rely on Bulldozer Paid for brainstorming sessions on various topics. They have become an integral part of our team, and their contribution is invaluable!

Claire Vargel
-
CMO

The team

Jeremy Leplu
Head of Growth

Strategy

  • Development of a tailored acquisition strategy, focused on Teamstarter's specific needs, to more effectively attract the qualified leads they require.
  • Deploying precise multi-channel inbound marketing initiatives, using platforms like Facebook and LinkedIn, to directly engage their desired audience of business leaders.
  • Design captivating, impactful visuals that capture the attention of and engage their target audience.
  • Creation and optimization of an effective sales tunnel, designed to maximize the conversion of leads into customers.
  • Copywriting of high-impact ads designed to attract and retain the attention of qualified prospects.
  • Assistance and support in setting up tracking and CRM tools to optimize prospect follow-up and improve customer relationship management.

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Learning

  • Personalization in lead acquisition strategies makes a big difference.
  • In-depth data analysis to guide strategic decisions is essential to better understand your KPI.
  • Agility and flexibility are essential to adapt quickly to market changes and customer needs.

Results

  • +62% of leads compared to P.P.
  • +15% qualified leads compared to P.P.
  • 0.89% average CTR (Meta and LinkedIn)

Are you ready?

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100M€+ Generated
300+ Clients
100+ Talents
Cutting-edge Growth Marketing
100M€+ Generated
300+ Clients
100+ Talents
Cutting-edge Growth Marketing