Use Case Pennylane → Bulldozer → Le collectif d'experts en marketing & growth

The company

Pennylane is a SaaS software expert in the field of accounting and financial management. The company is committed to providing integrated, streamlined solutions for its customers, combining cutting-edge technology with accounting expertise. Pennylane focuses on optimizing financial processes to enable companies to concentrate on growth and success.

Challenge & Objective

By calling on Bulldozer, their aim was to explore more creative and original ways of increasing the conversion rate of their advertising campaigns.

Thanks to Gilles and Bulldozer, we were able to benefit from a fresh look at the creative used in our acquisition strategy. They were reactive, flexible and creative, offering us innovative new ad concepts and helping us to improve the performance of our campaigns.

Hervé Gaborieau

Growth

The team

Gilles Santos

Head of People

Strategy

To meet Pennylane's specific needs, Bulldozer implemented an iterative process:

Validating value propositions: In collaboration with the Pennylane team, we worked on validating value propositions to ensure that key messages were well defined.
Create a first batch of visuals: We designed a first batch of creations to give a clear idea of the final rendering. This allowed us to adjust the designs according to needs and feedback.
Iterating on the visuals: Based on the feedback we received, we iterated on the visuals to perfect the creations and guarantee their effectiveness.
Challenging creative approaches to advertising: By bringing in an outside viewpoint, we proposed new visual approaches to increase conversion rates and move away from traditional approaches.

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Learning

Results

Thanks to the collaboration with Bulldozer, Pennylane was able to benefit from innovative and effective advertising visuals, strengthening their market positioning and their ability to attract and convert new customers.

100M€+ Generated

300+ Clients

100+ Talents

Cutting-edge Growth Marketing