Use Case Orus → Bulldozer → The collective of marketing & growth experts

+60%

of SEO leads

+10

content per week thanks to task standardization.

+400

keywords in the top 10 search results.

The company

Orus is an insurance company dedicated to small professionals and the self-employed, with the ambition of covering all their insurance needs and becoming Europe's leading insurer for VSEs and SMEs. Orus' mission is to support and protect entrepreneurs by offering simple, adapted and transparent products.

Challenge & Objective

Orus needed to build a clear and detailed SEO strategy to improve its online visibility. This involved defining objectives, identifying relevant keywords, and creating a suitable content roadmap. Orus was initiating the SEO project in-house, so it was necessary to start from scratch and ensure that each step was well planned to achieve the desired results.
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Key objectives included:

Develop a clear roadmap for SEO initiatives.
Establish a coherent content strategy.
Improve content production processes.
Optimize the technical aspects of the site for better referencing.

Working with the Bulldozer team has been a rewarding experience. Their method and expertise in SEO have really boosted our online presence. With their help, we've been able to structure our content strategy and set up sustainable processes.

Marvin Cadoret

Head of Growth

The team

Pierre-André Patry

SEO expert

David Ansillon

Chief Operating Officer

Strategy

SEO strategy

Editorial planning: Define the themes, keywords and objectives of each piece of content.
Creating the content roadmap: Planning publications and updates according to SEO priorities.

Technical optimization

Site tree: Reorganization for better navigation and indexing by search engines.
Optimizing slugs and internal links: Improving URLs and internal links to reinforce the site's structure.

Content production process

Creating content briefs: Defining clear editorial guidelines.
Production monitoring: Standardization of tasks and rigorous monitoring of content creation stages.

Reporting and monitoring

Setting up dashboards on Looker: tracking SEO performance and KPIs.

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Learning

The insurance sector still offers great opportunities for companies willing to create quality content and focus on SEO.

Results

+60% growth in organic traffic per month.
+10 contents per week thanks to task standardization.
+400 keywords in the top 10 search results.

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100M€+ Generated

300+ Clients

100+ Talents

Cutting-edge Growth Marketing