Orus is an insurance company dedicated to small professionals and the self-employed, with the ambition of covering all their insurance needs and becoming Europe's leading insurer for VSEs and SMEs. Orus' mission is to support and protect entrepreneurs by offering simple, adapted and transparent products.
Orus needed to build a clear and detailed SEO strategy to improve its online visibility. This involved defining objectives, identifying relevant keywords, and creating a suitable content roadmap. Orus was initiating the SEO project in-house, so it was necessary to start from scratch and ensure that each step was well planned to achieve the desired results.
Key objectives included:
Working with the Bulldozer team has been a rewarding experience. Their method and expertise in SEO have really boosted our online presence. With their help, we've been able to structure our content strategy and set up sustainable processes.
SEO strategy
Technical optimization
Content production process
Reporting and monitoring
The insurance sector still offers great opportunities for companies willing to create quality content and focus on SEO.