Kahler Communication
+
Bulldozer
Education
Growth
Paid marketing
Outbound & ABM

US market launch and lead generation

+692
leads generated
$35
Average CPL (New York & Sillicon Valley)
+325%
Generated SQLs

The company

Specializing in leadership training and personal development, Kahler Communications is the owner of the PCM - Process Communication Model®, a communication model that helps you better understand yourself, connect with others, and manage conflict and stress. Created by renowned American psychologist Dr. Taibi Kahler for Nasa, the model is now based on a 45-question questionnaire, which enables you to define your Personality Structure from 4320 possible combinations. A genuine personal and managerial development tool, PCM can be applied both professionally and privately.

Their mission: to improve the quality of everyday life.

Challenge & Objective

Kahler Commnication's challenges were to :

  • Test, understand and penetrate the American market.
  • Generate a significant number of qualified leads by implementing effective attraction and conversion strategies.
  • Acquire in-depth knowledge of users and the market

We're very happy with our work with Bulldozer. The experts are involved and very square. We had high expectations in terms of results, and we needed to understand the processes and organization, as this was a first for us.

The team really listened to all our questions and needs. We benefited from a tailor-made service, and the team took the time to lay the foundations and processes that will serve us well in the future.

Marie Joly
-
Digital Marketing Manager

The team

Jason Beraud
Growth Strategist
Ferdinand Aupetit
Head of Growth
Lam Han
Designer

Strategy

  • Outbound and Inbound campaigns: Development and launch of targeted campaigns on Meta and LinkedIn to generate qualified leads.
  • Market analysis: Market research to identify key segments and understand user behavior.
  • Ongoing optimization: Adjustment and improvement of campaigns based on performance and feedback from initial results.
  • CRM optimization: especially for nurturing processes, to facilitate the closing of generated leads.

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Learning

  • The importance of campaign personalization for the US market.

Results

  • +692 leads generated
  • 35 CPL average (New York and Silicon Valley)
  • +325% SQLs generated

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100M€+ Generated
300+ Clients
100+ Talents
Cutting-edge Growth Marketing
100M€+ Generated
300+ Clients
100+ Talents
Cutting-edge Growth Marketing