iBanFirst is a cross-border payment solution for small and medium-sized businesses, enabling them to carry out secure transactions in foreign currencies at attractive rates. The company helps its customers to protect themselves against volatile exchange rates while facilitating international payments.
Recently, iBanFirst transformed its Account Executives into Sales Full-Stack, giving them responsibility for their own sourcing. Following this restructuring, the marketing department wished to strengthen outbound acquisition to support the sales force in their prospecting efforts. Bulldozer was asked to audit and optimize this outbound strategy in order to improve the volume, detection of intent signals, and effectiveness of international campaigns.
The Bulldozer teams were very quick to pinpoint dysfunctions or improvements to be made to achieve short- and medium-term results. Their methodical approach, combining external analysis and internal interviews, provided valuable insights to support our initiatives. Bulldozer has been a key partner in the transformation of our outbound approach.
1. The importance of coordination between Sales and Marketing: Transforming Account Executives into Full-Stack Sales while reinforcing outbound marketing acquisition strategies underlines the need for close synergy between the two departments to maximize campaign effectiveness.
2. Intent signals and personalization: Integrating intent signals into outbound marketing campaigns enables high-value prospects to be targeted more effectively, increasing the chances of conversion.
