Fraiche Cancan
+
Bulldozer
Growth
Brand & Content

Creation of a qualified lead machine (+111MQL/m)

+111
MQL/m
-70%
Cost per SQL
x3
multi-channel opportunities

The company

Fraiche Cancan stands out as an innovative company in the corporate catering sector, offering solutions such as connected fridges, catering services and direct-to-office meal delivery. The company's significant achievement of raising 5 million euros in financing in 2021, demonstrating its growth and market potential.<br>

Challenge & Objective

When Fraiche Cancan approached us, their lead generation system was underperforming, especially in terms of the quality of leads it generated. Despite conducting various tests across different channels, they struggled to achieve the desired outcomes. The team asked Bulldozer to take control of their growth strategy, with the aim of : 

  • Generating 150 MQLs for an over-subscribed target group (HR & HRD).
  • Creating a time-efficient lead machine.

"Working with Bulldozer has given us to boost our Lead Gen strategy and, above all, improve our positioning and performance. We tried out the Commando option, 6 weeks to experiment, test, refine and perform! Fluid and efficient collabotation with a responsive team!"

Aurélie Hugnet
-
CMO

The team

Enguerrand Chalvon Demersay
Co-founder
Jeremy Leplu
Head of Growth

Strategy

  • Implementing of multi-channel inbound campaigns (Facebook, LinkedIn, etc.) targeting specific audiences.
  • Creating organic content to complement paid actions and reinforce brand presence.
  • Implementation of multi-channel outbound campaigns, including offline channels, for a comprehensive approach to lead generation.
  • Collaboration with the sales team to set up a complete and optimized conversion funnel.
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Learning

  • Diversification of lead generation channels, notably through multi-channel campaigns and a blend of inbound and outbound strategies, played a pivotal role in not only meeting but also surpassing our targeted goals.<br><br><br><br><br>
  • Close alignment between the marketing and sales teams was crucial in optimizing the efficiency of the lead-to-opportunity conversion process.
  • Our collaboration with Bulldozer has demonstrated the importance of experimentation and rapid iteration in optimizing lead generation strategies.

Results

  • 211 MQL
  • -70% Cost per SQL
  • x3 multi-channel opportunities

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100M€+ Generated
300+ Clients
100+ Talents
Cutting-edge Growth Marketing
100M€+ Generated
300+ Clients
100+ Talents
Cutting-edge Growth Marketing