Empowill is a company providing a SaaS HR solution for employee career management, empowering SMEs and SMBs to unlock their employees' potential and leverage skills development as a driver for growth. With a team of approximately 30 employees, Empowill has been in existence since 2019.
Empowill approached us to diversify their acquisition strategy by exploring the impact of paid advertising on their market. Seeking to maximize ROI and understand the nuances of their market, they chose to leverage our expertise for this strategic expansion into digital marketing.
Empowill faced a significant challenge : a decline in the number of qualified leads without a clear understanding of the reasons. They reached out to us to broaden their acquisition strategy by investigating the influence of paid advertising on their market.
The objective was therefore to acquire 571 MQLs at an acquisition cost ≤ 28€.
We're very satisfied with Bulldozer's support in designing and deploying our Facebook, Linkedin and Google campaigns. The team was responsive, the communication fluid, their work method structured, and the results are there!
We have deployed a comprehensive strategy to meet Empowill's needs:
