Use Case Edflex → Bulldozer → The collective of marketing & growth experts

-30%

cost per qualified lead

inbound and nurturing actions

outbound actions

The company

Edflex, an e-learning platform experiencing rapid growth, recently secured 5 million euros in funding to fuel its expansion in 2021. With ambitious targets to achieve, the company is looking to merge the diversification of acquisition channels and the sequencing of acquisition funnel stages while navigating the challenges of team structuring.

Challenge & Objective

When Edflex approached us, hey confronted a significant challenge : to merging the diversification of acquisition channels and the sequencing of stages in the acquisition funnel with the complexities of team structuring amid hyper-growth. The team had to find a balance between exploring new acquisition channels, implementing an efficient sequencing process and structuring the team.

We had to :

Create an inbound growth machine: validate the best acquisition strategies for generating high volumes of MQL (channels and content strategy) and structure teams to achieve these objectives.
Create an outbound growth machine: Structure and process the outbound pole to generate maximum SQL
Create a growth nurturing machine: Structuring a strategy to nurture MQLs and gradually transform them into SQLs

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The Bulldozer collective was very available and helpful throughout the mission. Their help was invaluable in structuring our Growth team in preparation for the next stage.

Clément Meslin

CEO

The team

Léa Vigier

CRO / CFO

Jeremy Leplu

Head of Growth

Strategy

To achieve the mission objectives we have :

Launch content creation for acquisition strategies.
A/B testing of inbound acquisition channels on large volumes.
Implementation of multi-channel outbound campaigns.
Integrate outbound strategies into processes.
Structuring the organization of growth teams.
Set up nurturing campaigns.

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Learning

A/B tests carried out on acquisition channels helped us to better understand which channels were most effective in generating MQLs. This in-depth analysis led to optimization of resources and better allocation of marketing budgets.
The integration of inbound and outbound strategies demonstrated the importance of synergy between these two strategies. By effectively combining the two, the company was able to maximize its reach, engaging a broader audience and leading to more significant results.

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Results

30% cost per lead
x2 inbound and nurturing actions
x3 outbound actions

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100M€+ Generated

300+ Clients

100+ Talents

Cutting-edge Growth Marketing