Betomorrow
+
Bulldozer
B2B
SEO
Paid marketing

SEO and SEA optimization: x2 organic visits and -71% cost per lead.

+26%
the CTR
-71%
cost per qualified lead vs. S1
x2
of organic visits

The company

BeTomorrow is a global applications and digital transformation agency. For over 20 years, its multidisciplinary teams have been shaping innovative solutions for startups and major corporations, including the creation or redesign of mobile, web and cloud applications, integrating data and GenAI topics.

A key player in agile product management in France, it supports digital transformations with a human-first and product-led approach. It also integrates UX, UI, branding and marketing expertise.

A pioneer in the mobile sector in France, BeTomorrow has been awarded a Research Tax Credit, and has integrated the first GPS trackers for the Olympic Games, redesigned France Travail mobile applications, and developed innovations for Suez and Vinci, as well as many other sectors.

It stands out in the tech agency sector for having not only a very high technical level, but also a recognized creative level.

Challenge & Objective

Be Tomorrow called on Bulldozer to develop and optimize their digital marketing strategy, an area in which they had never invested before. The main objectives were to:

  • Audit the site and its SEO and SEA strategy.
  • Develop an effective SEO strategy to increase organic traffic.
  • Improve online visibility and customer acquisition using SEO and SEA methods.
  • Produce and promote relevant content to attract and convert users.

I have no regrets about choosing Bulldozer. Our dedicated consultants are not only competent but also highly committed. Unlike a traditional agency, Bulldozer's collaboration processes and tools are perfectly adapted to fluid and efficient collaboration in agile mode, which enables us to move forward with the project and get results quickly.

Anais Parenteau
-
Head of Marketing

The team

Victor Da Silva
SEO expert
Rémy Faura
Growth Manager

Strategy

BeTomorrow retained responsibility for content writing, design and development. Bulldozer assisted with strategy and execution.

  • SEO :
    • Complete audit to identify optimization opportunities.
    • Implementation of a strategic SEO roadmap.
    • Help in creating optimized content to improve search engine positioning.
  • SEA :
    • Audit and optimization of existing advertising campaigns.
    • Advice on creating attractive, high-performance landing pages.
    • Ongoing experimentation to identify the most effective strategies.
    • Active promotion of content such as e-books to generate qualified leads.
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Learning

Coherence between SEO and SEA: The integration of a coordinated SEO and SEA strategy improved both the volume and quality of visitors. SEO keyword optimization supported SEA campaigns by reducing paid competition on relevant queries.

Results

  • 26% increase in CTR
  • x2 number of organic visits
  • x3 on the number of prints
  • -71% reduction in cost per qualified lead vs. S1

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100M€+ Generated
300+ Clients
100+ Talents
Cutting-edge Growth Marketing
100M€+ Generated
300+ Clients
100+ Talents
Cutting-edge Growth Marketing