Atoa leads the way in real estate tokenization, providing rental investment opportunities starting at just €50, making them accessible to everyone. Each share is recorded on the blockchain as a token.In the first quarter of 2023, Atoa launched the subscription campaign for its first tokenized property.
When Atoa contacted us, the first "tokenizable" building had already been identified. The founding team had extensive real estate experience. However, they lacked the marketing and growth resources to carry out their acquisition campaigns. Their urgent need was to quickly persuade individual investors to participate in the venture.
Goals :
We started customer acquisition for Atoa in the mist, because real estate tokenization is a completely new market.
We'd worked out 4 personas in-house, but we weren't entirely sure that they corresponded to our targets. We were also unsure of how to effectively reach and address them.
Above all, we didn't have the necessary skills within the founding team to carry out our acquisition campaigns.
In this context, Bulldozer's Commando mission seemed perfectly adapted. Bulldozer guided us through a series of 4 sprints, each lasting 7 to 10 days. We were able to iterate on messages, visuals and channels, and identify those that worked best.
At every stage, Bulldozer's multi-disciplinary team was a source of suggestions. We tested different formats that we would have never tried on our own: advertising, video, webinars...
This has allowed us to refine our communication and start building our community.
Thanks Bulldozer!
To achieve these goals we had :
1. By partnering with Bulldozer, Atoa benefited from the expertise of a multi-disciplinary team capable of proposing innovative ideas and exploring different communication formats. This approach allowed Atoa to explore channels and formats they wouldn't have thought of on their own, broadening their reach and impact on their target community.
2. Getting started in a new market like real estate tokenization required in-depth reflection on target personas. Thanks to Bulldozer's Commando mission, Atoa was able to iterate on the personas, identifying the most relevant profiles and adjusting acquisition strategies accordingly. This method allowed us to better understand the needs and expectations of potential investors, thus facilitating their conversion.
