Alma is a French scale-up specializing in payment in installments. Its main products are payment in 3 or 4 instalments. Alma targets retailers, enabling them to offer split payment solutions to their customers, whether online or in-store. Alma works with SMEs as well as large corporations, with a particular focus on the French market.
Alma wanted to reduce its budgets while maintaining the effectiveness of its advertising campaigns. They also aimed to develop organic acquisition channels to guarantee continued, sustained growth, while gradually freeing themselves from dependence on paid advertising.
Goal :
Working with Bulldozer was a decisive experience for us. Their outside view and expertise were essential in optimizing our advertising campaigns while respecting our new budgets. Thanks to their strategic approach and ability to adapt quickly, we were able to reduce our costs while increasing our performance.
We particularly appreciated their transparency and ability to provide clear, data-driven recommendations. Bulldozer has not only improved our efficiency, but also injected a new dynamic into our team, enabling us to achieve significant results.
To meet Alma's challenges, a dual approach combining SEO and SEA/SME was adopted, aimed at optimizing campaign performance while developing a solid foundation for sustainable organic acquisition.
