Addingwell
+
Bulldozer
B2B
Outbound & ABM

Creation of a qualified lead generation machine (+100 MQL)

+196
leads/m
-50%
outbound cost
2
new scalable sales funnels

The company

Addingwell excels in facilitating and accelerating the implementation of GTM Server-Side. Their platform removes technical obstacles, empowering advertisers to effortlessly reclaim tracking control. Boasting advanced alerting and monitoring capabilities, they assure data integrity for more than 600 renowned advertisers, such as Accor, VoyagePrivé, But, Leclerc, Shine, among others. Leveraging their technical prowess, they deliver strong and reliable tracking solutions, contributing to clients' achievements in an ever-changing digital landscape.<br><br><br><br><br>

Challenge & Objective

Addingwell had never launched growth initiatives before, and even though the solution had great potential, everything had yet to be built. The company had no established marketing growth strategy, and was focusing on developing its solution without considering growth initiatives.

Our goals were to :

  • Validate the best acquisition strategies to generate 100 MQL (channels and content strategy)
  • Structure outbound strategy and deployment

"The Bulldozer collective and the Commando mission were the perfect cocktail for Addingwell. As a rfast-growing start-up, we require swift decision-making, necessitating senior expertise in media campaign management, a maximum of testing and analysis in a short space of time.

And all this, of course, without resources of this caliber in our in-house teams... Mission accomplished, with over a 50% reduction in the cost of licensing our acquisition solutions, along with an effective red wire campaign plan integrating LinkedIn, Facebook, & Outbound for the LeadGen. Finally, I'd like to thank the Bulldozer team for its responsiveness and the quality of its reports!"

Romain Baer
-
CEO

The team

Enguerrand Chalvon Demersay
Co-founder
Jeremy Leplu
Head of Growth

Strategy

  • Content creation for acquisition strategies: Development of relevant, engaging content to attract and convert prospects.
  • A/B testing of inbound and outbound acquisition channels: Testing different approaches to identify the most effective channels for reaching the target audience.
  • Multi-channel outbound campaigns: Use of multiple channels to actively target prospects and generate qualified leads.
  • Integration of outbound strategies into processes: Integration of outbound activities into internal processes for efficient, consistent execution.
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Learning

  • A/B testing and analysis of the results enable us to identify the best strategies and optimize performance.
  • Improving resource utilization will help reduce costs while maintaining efficient performance, and this is a key element in a start-up's sustainable development.

Results

  • 396 leads
  • -50% outbound cost
  • 2 new Facebook and Linkedin funnels created

Are you ready?

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100M€+ Generated
300+ Clients
100+ Talents
Cutting-edge Growth Marketing
100M€+ Generated
300+ Clients
100+ Talents
Cutting-edge Growth Marketing