Use Case Abby → Bulldozer → The collective of marketing & growth experts

+30%

increase in lead volume

-50%

CPL

building the entire stack growth

The company

Abby is a business application launched in 2021, designed for independent contractors. It offers comprehensive billing, accounting and project management functionalities, facilitating the day-to-day management of small businesses and freelancers.

Challenge & Objective

Abby called on our expertise to optimize its acquisition channels and internal processes. Our interventions covered :

Identify and optimize the most effective acquisition channels to reach specific targets.
Improve the efficiency of the registration tunnel and onboarding processes.
Implement tools and optimize CRM for more efficient management.
Integration of specific tools to improve process efficiency.
Support and coach the in-house team to maximize results.

‍

At Bulldozer, they know what they're talking about and inspire confidence. They were able to deploy the right tools at the right time and, above all, to increase our CMO's skills. Their support has been essential to our growth, the optimization of our acquisition channels and the implementation of the right internal processes.

Nicolas Lespinasse

CEO

The team

Matt Ramo

Data & Analytics

Pierre-André Patry

SEO expert

Enguerrand Chalvon Demersay

Co-founder

Strategy

To effectively meet Abby's needs and maximize results, we developed and implemented a comprehensive strategy:

Optimization of acquisition channels: Analysis and adjustment of existing channels to align advertising strategies with Abby's specific targets.
Optimization of the registration tunnel: Creation and testing of new landing pages and campaigns to improve the conversion rate.
Tools: Integration of specific tools to improve campaign and lead management.
Coaching: Support throughout the entire funnel, from acquisition to onboarding, to ensure that all stages are optimized.
CRM optimization: Revision and improvement of CRM processes for smoother, more efficient management of leads and customers.

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Learning

Importance of continuous optimization of acquisition channels to maximize ROI.
Added value of structured coaching to improve internal skills and processes.
The need to adopt the right tools at the right time to support organizational growth and efficiency.

Results

30% increase in lead volume.
50% drop in CPL
Building the entire growth stack

100M€+ Generated

300+ Clients

100+ Talents

Cutting-edge Growth Marketing